JUCEE FROOT - DOWN IN THE VALLEY/NO BROKE D’
DIRECTOR’S APPROACH
For this music video, our aim was to adopt a voyeuristic approach, capturing the vibrant club culture of Atlanta. As three men delve deeper into the scene, Jucee Froot offers them more than just a dance, showcasing her entourage of women dancing for dollars and taking them for all they’ve got.
PRODUCTION STILLS:
CREDITS:
Director: Mills Miller
Producer: Jason Claiborne
Associate Producer: Carla Johnson
Label: Atlantic
Video Commissioner(s): Kareem Johnson
Director of Photography: John Emmett
Edit: Mills Miller Media
Color: Mills Miller Media